Lee Pender · lp@leepender.com · 617 319 0603 · https://www.linkedin.com/in/leeaverittpender
Who am I? I deliver what AI can’t: results-based strategic thinking, ideas that aren't already online and content that sounds human because it is. I’m a strategist, a storyteller, a manager, a content creator and an AI power user.
Recent experience · Acronis, cybersecurity provider, July 2024-July 2026
Senior content marketing manager
Measurable results:
- Drove more than $1m in revenue with a campaign built around a single white paper
- Improved email click-through rate by 44% and click-to-open rate by 38% QoQ
- Delivered webinar content campaigns that beat registration goals by 419% and 183%
Job duties:
- Used AI combined with my own expertise to create engaging written content
- Worked with video, including production, script writing and presenting
- Collaborated closely with campaigns and product marketing to develop campaign strategy
- Delivered strategic, data-driven insight into AI efficiency and key content metrics
Rightworks, cloud provider for accounting firms and SMBs, March 2020-May 2024
Senior content writer, Jan. 2022-May 2024
Senior content marketing manager, March 2020-December 2021
Measurable results:
- Achieved eBook conversion rate of 10.6%, 4.5x industry standard
- Consistently produced blog posts with high hit rates and levels of engagement
Job duties:
- Created eBooks, blog posts, infographics, video scripts, sales emails, ads and success stories
- Played a pivotal role in creating the company’s content marketing operation
- Worked with freelancers and internal experts to develop and create content
Sovos, provider of tax compliance software and services, June 2017-Feb. 2020
Content marketing manager
Measurable results:
- Doubled year-over-year tracked revenue influenced by content
- Tripled followers on LinkedIn and doubled Twitter followers by using TweetDeck and CoSchedule
Job duties:
- Played central role in creating content marketing team as one of team’s first two members
- Ran social media for three divisions of the company
- Authored white papers, infographics, eBooks, blog posts, case studies, sell sheets and bylines
- Managed and oversaw creation of a major annual book on electronic invoicing
- Developed and evolved SEO strategy to maximize impact of content
- Created and maintained content calendar for three divisions of the company
- Used Terminus Hub and Google Analytics to mine and analyze marketing ROI data
More experience · BusinessTown, website for entrepreneurs, writer/editor, August
2016-April 2017
Scratch Marketing, technology marketing agency, senior writer, Nov. 2015-August 2016
1105 Media, B2B technology publishing and marketing company, multiple roles, Feb. 2006-Nov. 2015
Measurable results:
- Edited and wrote email newsletter with the highest open rate in the company
Job duties:
- Led custom content operation for largest group in the company
- Managed and wrote for Redmond magazine as executive editor
- Covered technology as a reporter and editor for Redmond Channel Partner magazine
Freelance writer (in Paris and Rotterdam), March 2003-Feb. 2006
Dassault Systèmes, French software company. Corporate media relations writer, April 2004-Sept. 2005
Business Objects, French software company, documentation writer, Jan. 2002-March 2003
CIO magazine, B2B technology magazine, senior writer, April 2000-June 2001
PCWeek, B2B technology weekly magazine, senior writer, March 1999-April 2000
Computer Reseller News, B2B technology weekly magazine, associate editor, Oct. 1997-March 1999
Neva Group, technology PR agency, account executive, Feb. 1997-Oct. 1997
Makovsky and Co., New York-based PR agency, assistant account executive, May 1996-Feb. 1997
Education · TCU, Fort Worth, Texas. BS in Journalism, magna cum laude, top graduate in class
Foreign language · French (fluent)